READING 2.3 (TEXT AND TEXTUALITY)

Based on the presentation reading 2.3, text is the combination of sign. Each of these texts has paradigmatic and syntagmatic features. Paradigmatic is a relating to the choice or pattern of words in sentence structure. The main idea for this reading given by a presenter is that the text always socially constructed to have certain meanings and audience can learn a great agreement about a society by examining it customs as well as its verbal and visual texts. It produces, through using semiotic concepts of textual analysis. For example, Dunhill advert, we can think about their effect. Other example is from article “Battling the Bullies” we as a audience know from the text about the psychology effect from the bully. From this reading, audience can learn about discover important information about the writer’s values, attitudes and perspective (about the audience for whom a text is intended.From this presentation, overall it is okay and understand what they tell to audience.But,it also a weakness from this presentation which is they use examples from text book. They need to use their own examples for this topic.